I'm a framer or to better put it, I'm an individual who appreciates what a frame can do for a common print or poster, which is in my opinion, transforming. For example, The Velvet Underground & Nico yellow banana by Andy Warhol is a poster I purchased at Amoeba Music for under $20. A common $20 print is currently the important piece of artwork that hangs between my living room, entryway and family room, this being the case I had to get it framed nicely- presentation is everything. Presentation can turn a $20 poster into a notable center piece!
After searching and researching frame shops in Los Angeles I decided to hit up Allen Jeffries Framing (in Los Angeles, located on 3rd street) after having been estimated an "over-my-budget" cost for custom framing at Aaron Brother's I decided that Allen Jeffries might at least be worth the stop. The store is small and the people who work there are amiable and know what they're talking about, this already put me at great ease. The back of the store is buzzing with professional framers measuring, cutting and of course, framing. The professionalism of it all was a little intimidating but that feeling went away as soon as I sat down with one of the employees to discuss my framing project, my print, my vision and eventually the price point I was trying obtain.
The help was quick to sugget a number of things from dry-mounting, to floating, to matting but was never pushy- a quality I always appreciate. And with the serious number of frames available the right cost was something very obtainable. While Aaron Brother's had quoted me a custom frame that was almost $200 I was able to get my print dry-mounted and framed for under $100! When I picked up my order a couple days later the frame was nicely wrapped up and not a scratch on it, it looked impeccable. For the price and the quality of service I couldn't have asked for more, Allen Jeffries definitely made a long standing customer out of me.